24 de abril de 2012

Anúncio do Dia

Há muitos anos que a DDB Londres trabalha a conta da Changing Faces, uma organização no Reino Unido que ajuda pessoas que ficaram desfiguradas.

Recentemente a Agência de publicidade apercebeu-se que nos filmes as pessoas desfiguradas fazem sempre o papel de maus. E foi com base nesta ideia que nasceu o anúncio que o Radar do Imagens de Marca detetou e a campanha “Face Quality on Film”.

 

Ficha Técnica

Agência: DDB UK
Diretor Criativo Executivo: Jeremy Craigen
Equipa Criativa: Aaron McGurk e Chris Lapham
Diretor de Conta: Nick Owen
Produtora: Bare Films
Diretor: Jim Weedon
Produtor: Kelly Doyle
Som: Wave

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Teresa Salvado

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