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Com a aproximação da época natalícia muitas marcas querem inovar e marcar a diferença, foi o que aconteceu com a marca de Whisky escocês “The Balvenie” e a Confeitaria Arcádia que se juntaram e criaram o “The Balvenie milk chocolate”.
Este novo sabor reúne o chocolate artesanal Arcádia e o single malt whisky The Balvenie.
Este novo sabor reúne o chocolate artesanal Arcádia e o single malt whisky The Balvenie.
De acordo com Gisela Martins, Brand Manager da marca The Balvenie: “A parceria entre a marca de whisky The Balvenie e a Confeitaria Arcádia,
surgiu em 2010, como uma oportunidade de inovação, juntando duas marcas
artesanais de grande qualidade, que partilham os mesmos valores e
posicionamento nos mercados onde estão inseridas. A apresentação de uma
gama exclusiva de chocolates é um motivo de orgulho para a marca”.
surgiu em 2010, como uma oportunidade de inovação, juntando duas marcas
artesanais de grande qualidade, que partilham os mesmos valores e
posicionamento nos mercados onde estão inseridas. A apresentação de uma
gama exclusiva de chocolates é um motivo de orgulho para a marca”.
Do lado da Arcádia o objetivo da criação destes bombons é
surpreender e inovar, garantindo o seu lugar como umas das mais
conceituadas confeitarias nacionais.
surpreender e inovar, garantindo o seu lugar como umas das mais
conceituadas confeitarias nacionais.
Nota: Não perca em breve uma reportagem sobre esta famosa confeitaria do Porto, que existe desde 1933. AO
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Just received a Balvenie Scotch 17 year Madeira Cask blotte while at the Capitol Hill club in Washington D.C. from a freind of mine. As a traditional Balvenie doublewood 12yr old drinker, I was amazed at the charater of this 17 year old Scotch. a Thumbs up for Balvenie. I must admit it takes a bit of adjustment but what an adjustment for this is a prize to be sought after.
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