O Radar do Imagens de Marca detetou um anúncio da Dow Chemical, assinado pela Draftfcb, onde o objetivo é humanizar as suas soluções tecnológicas.

Ficha Técnica

Agência: Draftfcb, Chicago
 Chief Creative Officer: Todd Tilford
 Group Creative Director, Copywriter: Jon Flannery
 Group Creative Director, Art Director: Doug Behm
 Creative Director, Copywriter: Ron D’Innocenzo
 Copywriter: Terin Izil
 Art Director: Derek Julin
 Executive Producer: Ivo Knezevic
 Senior Business Manager: Lisa Stevens
 Group Management Director: John Rossmiller
 Account Director: Hollie Platte