Depois do artigo do BuzzFeed ^[1] que se tornou viral nas redes sociais, as marcas internacionais aproveitaram o momento para postar tweets com a hashtag “#thedress”.

“De que cor é o vestido” foi o artigo mais lido pelos consumidores que consiste em identificar a cor de um vestido que, para uns, é azul e preto, e, para outros, é branco e dourado.

A dúvida já gerou reação por parte de marcas como Guinness, KitKat, Pizza Hut ou Ikea.

Proud to be black & white, or is it white & black? #TheDress ^[2] — Drinkaware.ie pic.twitter.com/Turyk9zYfc ^[3]

— Guinness Ireland (@GuinnessIreland) 27 fevereiro 2015 ^[4]

Clearly it’s copper and black. #TheDress ^[2]

— Duracell (@Duracell) 27 fevereiro 2015 ^[5]

 

#whiteandgold ^[6] or #blackandblue ^[7]? We found a way around science- you can have both! #TheDress ^[2] #dressgate ^[8] pic.twitter.com/5oj3ZTqOWk ^[9]

— LEGO (@LEGO_Group) 27 fevereiro 2015 ^[10]

Definitely not blue #TheDress ^[2] pic.twitter.com/Z1dIE9Atoa ^[11]

— krispykreme (@krispykreme) 27 fevereiro 2015 ^[12]

 

Definitely Red and White! #HaveAbreak ^[13] #TheDress ^[2] #breakfromthedress ^[14] #TeamRedAndWhite ^[15] pic.twitter.com/BFVVMRGn5m ^[16]

— KITKAT (@KITKAT) 27 fevereiro 2015 ^[17]

We see it as blue and yellow, but we may be a tiny bit biased. #TheDress ^[2] pic.twitter.com/JGs4XuyiZ8 ^[18]

— Cirque du Soleil (@Cirque) 27 fevereiro 2015 ^[19]

 

Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress ^[2] #WhatColorsAreThisDress ^[20] pic.twitter.com/Hz4xGr7DzZ ^[21]

— M&M’S® Brand (@mmschocolate) 27 fevereiro 2015 ^[22]

We promise, we aren’t messing with you. This dress is blue and black. #TheDress ^[2] #Blueandblack ^[23] #WhiteandGold ^[24] pic.twitter.com/pI92V96uLX ^[25]

— JCPenney (@jcpenney) 27 fevereiro 2015 ^[26]

 

It’s white and gold. pic.twitter.com/OqrPgKx6r4 ^[27]

— Pizza Hut (@pizzahut) 27 fevereiro 2015 ^[28]